A tale of two brands

Why ‘Brand’ is so much more than a marketing term

written by: Todd FeldmanFounder & President, The Rocket Factory In 2009 I signed on with leading eCommerce software platform company ATG (later acquired by Oracle). I was brought on as a global consultant advising top brands on their commerce strategy and then tying go-to-market plans directly to the significant investment they made in our software. The […]

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