Company

Get to know The Rocket Factory

‘Outcomes-based’ strategy that’s ready for the post-pandemic economy.

With the pandemic has come a historic economic downturn. Customer sentiment and employee safety – two critical pillars of our economy – have been rocked to their core.
The Rocket Factory believes that out of the chaos comes the need for industries, mid-market businesses, and associations to evolve. The moment demands your full attention.
And while it can be difficult at the moment to have confidence in your metrics, we’re here to help you refine or create new measures by simplifying the process so you can be more proactive in your evolution.

Did you know?

…“strategic assumptions” had risen to the top emerging risk in the 4Q19 Emerging Risks…
-Survey of 136 Senior Executives across industries and geographies
Gartner February 2020
Delivering immediate value with flexible, turnkey solutions.
We start with collaborative workshops (delivered remotely or in-person). Next, we back up what we hear with the right amount of research that helps guide our next steps. Based on the outcome of our collective effort, we create your new strategic plan that connects people, process, data, and technology directly to go-to-market execution.

Meet The Team

Todd Feldman
Founder & President
In 2020, The Rocket Factory was founded by marketing and digital commerce veteran Todd Feldman. Todd’s passion lies in addressing the needs of businesses that seek to translate performance into business growth. With deep business experience, Todd has spent his career achieving unmatched performance for the companies he has served.
As a global marketing and eCommerce consultant, Todd worked at the forefront of technology with a broad range of B2B and B2C brands. With knowledge in early start-ups, middle-market juggernauts, maturing and high-growth entities, Todd knows the unique challenges that face each of these business segments.
With a highly adaptable work style, his expertise lies in helping companies understand the “art of the possible.”
William Benton, Ph.D.
Anthropologist of Innovation Ecosystems
Dr. Benton has over a decade of experience in research, publication, and venture development support. His primary interests are inter-organizational project development and emergent social value discovery, and he teaches on pre-seed venture development with a focus on biotechnology. He has a passion for ethnographic research, particularly for discovering qualitative backgrounds to the key variables in new industries. His past work on innovation ecosystem development in emerging markets has given him insight into the fundamentals often taken for granted in more stable markets.
Robert Brodell
Robert Brodell
Design & Innovation Strategist
Robert’s experience in strategy development and delivery includes leading product and program innovation across the Federal Government and Capital One in addition to coaching and advising product teams.  He has successfully delivered major public facing programs for the U.S. Departments of Treasury and State, integrated Agile and human-centered design practices into business teams at Capital One, and managed several products that have more than doubled their user base at the company.
Buck Robinson
Buck Robinson
Marketing Consultant
An accomplished serial entrepreneur and marketing professional with almost 30 years of experience launching successful companies, Buck Robinson has generated over a half-billion dollars in attributable revenue for clients over the course of his career.
As co-founder of lauded start-up Outdoor Access, Buck brings both proven experience and a keen understanding of the particular needs of high growth start-ups to The Rocket Factory team. Buck specializes in connecting high-growth strategy to the creative execution of integrated marketing campaigns.
Lisa Rogerson
Marketing Consultant
Lisa is an experienced strategic marketer with expertise in creating and leading integrated marketing strategy.
Lisa has had a successful career in large corporations, such as Capital One and Genworth Financial, developing performance-driven marketing strategy and integrated marketing campaigns. Lisa has also worked in advertising agencies, helping companies of all sizes solve business challenges with marketing strategy, digital strategy, social media, content, and engagement strategy.
Consulting full time for the last three years and loving it, Lisa brings her passionate big company thinking to The Rocket Factory’s list of emerging businesses to help them accelerate their growth with sound business strategy.
Amy Thornburg
Amy Thornburg, M.Sc.
Behavioral Scientist & Research Analyst
Amy has a 20+ year career leveraging diverse research methods to uncover human insights that build strong brands, lead to innovative new products, and reinvent the customer experience.  Amy spent much of her career leading Insights for Capital One where her work influenced strong growth through new products and increased customer engagement.  Amy brings an insatiable curiosity and a passion for understanding people, their goals, and motivations and how they think and feel, to every assignment.

It's easy to connect with us

Mailing Address:
The Rocket Factory, LLC
13936 Hull Street Road
#2035
Midlothian, VA 23112
Phone:
804-925-8633
Contact The Rocket Factory

We're building an all-star network

Are you an entrepreneurial, digital-first senior business executive with 15+ years of experience looking to work with mid-market companies and industries & associations poised for transformation?

Do you get excited about finding creative ways to be “appropriately disruptive?” We’re always looking to add to our team of bright, seasoned performance-based independent consultants who are able to simplify complex problems that allow for meaningful solutions.

In addition, we are looking for the following resources to augment our team of remote strategy professionals:
^  Business Development/Sales
^  Project Management
^  Business Analysis
^  Customer Experience
^  Change Management
^  Market Research (Quant/Qual)
^  Data Science and Marketing Analytics

To get started, apply now and we’ll get in touch with you.