In an effort to expand on my last post, I am sharing case studies of those we endorse that are doing a fantastic job in reinforcing their mission and effectively extending their brand during the current health and economic crisis. I was VERY deliberate to pick organizations that are wildly different in scale, product, […]
No matter the size of your business, we’re all “feelin’ it” in different ways right now. The COVID-19 global pandemic has rocked the economic landscape for the foreseeable future. In times of economic crisis, it’s easy to pull back on marketing and think about ways of saving money for when things return to […]
I have some important information to share. When I get called to help companies be more effective at Marketing, typical conversations start with spending money on execution of design, content, ads, email, or other tactical elements. About half the time I get called in after a company has been in business awhile and […]
Capitol Communicator is running “Up Close and Personal” profiles of communicators in the mid-Atlantic. In this profile we feature Todd Feldman. Photography for the series is by award-winning Cade Martin. Hair, make up and wardrobe by Michelle Torres. Todd, please provide us some background about yourself. For more than 30 years, I’ve been building creative, […]
The new company delivers a full suite ofperformance-driven marketing advisory services;announces new ‘LaunchPad’ pilot for early start-ups. January 31, 2020 (RICHMOND, VA & WASHINGTON), The Rocket Factory, LLC has launched to address the unique business challenges of high-growth companies. The new strategic marketing firm is engineered specifically for founders and executive leadership looking to apply […]
I get asked this a lot. And with the term being used ubiquitously to describe everything from your corporate color to your logo to the smell customers encounter when walking into your physical location, I thought it might be fun to refresh a blog post that I wrote in 2009. First – what it’s […]
I come into contact with many types of early, high growth companies. As I’ve advised and mentored these juggernauts, I get to hear the excitement and passion that every founder has upon identifying the next big idea. With the new year now here, there will surely be an exciting new crop of ideas ready to […]
https://vimeo.com/438041287 [Update January 18, 2022: Rocket Factory Relaunch Announcement] Throughout my career, I’ve always had an entrepreneurial streak. Whether it was guiding a Silicon Valley consumer electronic startup to substantial growth, incubating new marketing channels for Circuit City, advising global companies on marketing and ecommerce best practices, helping to guide Virginia’s largest state […]
