Crisis at a crossroads: Being 'action-oriented' toward fundamental human needs
I get frustrated by inaction.
Also known as “admiring the problem,” as Jimmy Hale my former boss and travel companion at ATG/Oracle and AAXIS would say.
It’s the idea where a lot of people point to a problem and say admiringly, “look at that problem over there. Somebody (not me) has a lot of work to do to fix that.”
Only to then proceed about their day having taken no action.
I also don’t like to be a doom and gloom kind of person. But I know that if we don’t start doing some very fundamental activities to address the behavioral part of the pandemic and resulting economic crisis, we have no shot at recovering any time soon with any sustained impact.
Rocked to the core
If you believe in psychology and the basic needs of humans, when you compare Maslow’s Hierarchy of Needs directly to our current ongoing health and economic crisis, you can see why people are having a tough time existing (or thriving) in this environment.
It’s bad enough for us humans to have one or two of these needs impacted at any moment.
But when just about every one of these basic needs has been threatened or are perceived to be threatened then you can see why the foundation of our society is currently in disarray.
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Agenda Setting Theory is real
With COVID-19 cases on the rise to varying degrees across the country, there’s no wonder that at least two sides of the economic equation are being impacted: Consumer Sentiment and Workplace Safety and Employee Confidence.
As a communication major in college and validated throughout my career, the idea that the media sets the agenda for what people talk about is real.
It goes for the feel-good stuff (for me when The Philadelphia Eagles won the Super Bowl) as well as tough news like global pandemics and economic crises.
So yes, with the biggest megaphones (cable news, online media giants, etc) comes the most significant opportunity to change the narrative while still being true to the reality of our situation.
Consumer sentiment tracking closely with new reported per capita COVID-19 cases
I can say with proper research and data, there is a way back from this crisis that goes much deeper than our current situation. Experience tells me that operating reactively is not the answer to long term success.
And that’s exactly what we have been doing to date.