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Morning Fuel Episode 4: Energy & Entrepreneurship
Share on facebook Share on twitter Share on linkedin Share on reddit Share on pocket Share on email Morning Fuel Episode 4: Energy & Entrepreneurship with Art Espey Morning Fuel Episode 4 (16:06) Energy and Entrepreneurship: Managing Disruption Plus a very special collaboration announcement! Entrepreneur and Author Art Espey provides […]
The Rocket Factory Minute: A look back at Summer 2020
Share on facebook Share on twitter Share on linkedin Share on reddit Share on pocket Share on email The Rocket Factory Minute: A look back at Summer 2020 The Rocket Factory Minute (1:47) A look back on SparkJam 2020 with T-Mobile’s Rob Roy An urgent call to action Getting ready […]
Strategic planning: Five keys to crushing 2021 and beyond
Share on facebook Share on twitter Share on linkedin Share on reddit Share on pocket Share on email Strategic planning: Five keys to crushing 2021 and beyond We can all agree. 2020 has decimated most strategic plans. With 2021 planning upon us, I thought I’d share some keys […]
Crisis at a crossroads: Being ‘action-oriented’ toward fundamental human needs
Share on facebook Share on twitter Share on linkedin Share on reddit Share on pocket Share on email Crisis at a crossroads: Being ‘action-oriented’ toward fundamental human needs I get frustrated by inaction. Also known as “admiring the problem,” as Jimmy Hale my former boss and travel companion at […]
SparkJam 2020 wrap-up: So what’s next?
Share on facebook Share on twitter Share on linkedin Share on reddit Share on pocket Share on email SparkJam 2020 wrap-up: So what’s next? Len says one steady pull more ought to do it. He says the best way out is always through. And I agree to that, or in […]
WRVA SparkJam 2020 Interview
Share on facebook Share on twitter Share on linkedin Share on reddit Share on pocket Share on email WRVA SparkJam Interview with The Rocket Factory’s Todd Feldman The Rocket Factory’s Todd Feldman breaks down the story behind SparkJam 2020 and the impact the event is trying to make on Virginia’s […]
Live Music Rounds Out SparkJam 2020; Singer-Songwriters Saw Black and Landon Elliott to Headline
Share on facebook Share on twitter Share on linkedin Share on reddit Share on pocket Share on email Live Music Rounds Out SparkJam 2020; Singer-Songwriters Saw Black and Landon Elliott to Headline Pivoting through Performance: How the live arts community is adjusting to re-opening and beyond.” A panel featuring Virginia […]
K95 Focus Richmond SparkJam 2020 Interview
Share on facebook Share on twitter Share on linkedin Share on reddit Share on pocket Share on email K95 Focus Richmond SparkJam Interview with The Rocket Factory’s Todd Feldman https://www.therocketfactory.net/wp-content/uploads/2020/06/Focus-Richmond-June-14-Rocket-Factory-.mp3 The Rocket Factory’s Todd Feldman breaks down the story behind SparkJam 2020 and the impact the event is trying to […]
The Rocket Factory named to Richmond Inno’s ‘2020 Inno on Fire’ Community Builder list
Share on facebook Share on twitter Share on linkedin Share on reddit Share on pocket Share on email News: The Rocket Factory named to Richmond Inno’s ‘2020 Inno on Fire’ Community Builder list June 15, 2020 (RICHMOND, VA), The Rocket Factory, LLC was named to Richmond Inno’s 2020 “Inno on […]
Responding to the moment, the need to innovate is greater than ever
Share on facebook Share on twitter Share on linkedin Share on reddit Share on pocket Share on email Responding to the moment, the need to innovate is greater than ever By Ryan Feldman As restaurants are allowing more dine-in customers, offices allow employees to return to work and retail stores […]
WATCH: TheTechShow – Business Pivots with The Rocket Factory’s Todd Feldman
Share on facebook Share on twitter Share on linkedin Share on reddit Share on pocket Share on email TheTechShow: Business Pivots with The Rocket Factory’s Todd Feldman https://vimeo.com/428202149 Runtime: 5:05 We can help you ‘Reimagine’ your business. Find out how […]
How a $2.8B PPP credit shortfall, and the need to innovate, sparked an idea
Share on facebook Share on twitter Share on linkedin Share on reddit Share on pocket Share on email How a $2.8B PPP credit shortfall, and the need to innovate, sparked an idea By Ryan Feldman Over the course of the last three months, once-stable businesses are now facing uncertainty due […]
Re-opening Strong
Share on facebook Share on twitter Share on linkedin Share on reddit Share on pocket Share on email Re-opening Strong By Robert Brodell As Virginia re-opens, businesses require a pivot to get things moving. This article explores how to pivot using customer interviews and a Minimum Viable Product (MVP). […]
News: The Rocket Factory presents SparkJam 2020 to benefit the Virginia 30 Day Fund
Share on facebook Share on twitter Share on linkedin Share on reddit Share on pocket Share on email The Rocket Factory presents SparkJam 2020, a day-long event that unites Virginia’s technology ecosystem with the small business community to benefit the Virginia 30 Day Fund On June 26 the region’s boldest […]
Morning Fuel Episode 3: 5 Tips from the Negotiation Table
Share on facebook Share on twitter Share on linkedin Share on reddit Share on pocket Share on email Morning Fuel Episode 3: 5 Tips from the Negotiation Table https://www.youtube.com/watch?v=D-QgdeCLkn4 Morning Fuel Episode 35 Tips from the Negotiation Table (25:00)with special guest: Tommy Miller, Senior Counsel, Nixon Law Group Sometimes it […]
Advertising in the era of The Pandemic: TV spots that don’t suck
Advertising in the era of The Pandemic: TV spots that don’t suck There’s been a lot written about how just about every TV spot written in the early days of the pandemic sounded the same. And well, they did. And some still do. We should all demand that our ad […]
The Rocket Factory Minute: May 5, 2020
The Rocket Factory MinuteMay 5, 2020 ALIGNX9 Founder Matt Fischer and VP, Innovation for AARP Labs Rick Robinson talk about “Igniting Great Questions.“ McKinsey & Company’s latest study about B2B Sales in the wake of the COVID-19 Pandemic. Visual Capitalist covers shifts in media consumption with important demographic cohorts. […]
Morning Fuel Episode 2: Igniting Great Questions
Morning Fuel Episode 2: Igniting Great Questions Recommendation: Review the post, then watch the video. https://www.youtube.com/watch?v=idKnZM6IfDU& Morning Fuel Episode 2Igniting Great Questions (24:11)with special guests: Matt Fischer, Founder & Principal Consultant, AlignX9 Digital, a boutique growth marketing/technology agency that helps startups and small to mid-sized companies create sustainable, profitable growth. […]
Morning Fuel Episode 1: Navigating Crisis with Agile Methodology
Morning Fuel Episode 1: Navigating Crisis with Agile Methodology Recommendation: Review the post, then watch the video. https://www.youtube.com/watch?v=LAOoDRGYyEk Morning Fuel Episode 1:Navigating Crisis with Agile Methodologywith Jason Bane (34:15) With the current health and economic crisis firmly planted for the moment, the need to be nimble and efficient is more […]
#RocketStories Vol. 1: Three powerful examples of how to keep your foot on the throttle during the current health crisis.
#RocketStories Vol. 1: Three powerful examples of how to keep your foot on the throttle during the current health crisis. In an effort to expand on my last post, I am sharing case studies of those we endorse that are doing a fantastic job in reinforcing their mission and effectively […]
Run and hide or adapt and change? Tips to help shape thinking in the time of the COVID-19 global crisis.
Run and hide or adapt and change? Tips to help shape thinking in the time of the COVID-19 global crisis. Free live help is available I am hosting regular free advisory calls that can be scheduled using the calendar below. × Dismiss alert What are you going to do? No […]
Connecting Marketing Strategy to Business Health; Using Lifetime Value to Customer Acquisition Cost Ratio to Make a Point
Connecting Marketing Strategy to Business Health; Using Lifetime Value to Customer Acquisition Cost Ratio to Make a Point I have some important information to share. When I get called to help companies be more effective at Marketing, typical conversations start with spending money on execution of design, content, ads, […]
Up Close and Personal: Getting to Know Todd Feldman, Founder and President of The Rocket Factory in Richmond
Up Close and Personal: Getting to Know Todd Feldman, Founder and President of The Rocket Factory in Richmond Capitol Communicator is running “Up Close and Personal” profiles of communicators in the mid-Atlantic. In this profile we feature Todd Feldman. Photography for the series is by award-winning Cade Martin. Hair, make up […]
News: The Rocket Factory launches; promises premium strategic marketing support for high-growth businesses
The Rocket Factory launches; promises premium strategic marketing support for high-growth businesses The new company delivers a full suite ofperformance-driven marketing advisory services;announces new ‘LaunchPad’ pilot for early start-ups. January 31, 2020 (RICHMOND, VA & WASHINGTON), The Rocket Factory, LLC has launched to address the unique business challenges of high-growth […]
Back-to-Basics: What does ‘Brand” Mean Anyway?
Back -to-Basics: What Does ‘Brand’ Mean Anyway? I get asked this a lot. And with the term being used ubiquitously to describe everything from your corporate color to your logo to the smell customers encounter when walking into your physical location, I thought it might be fun to refresh […]
4 Questions to Get From Back-of-Napkin to Reality
4 Questions to Get from Back-of-Napkin to Reality I come into contact with many types of early, high growth companies. As I’ve advised and mentored these juggernauts, I get to hear the excitement and passion that every founder has upon identifying the next big idea. With the new year now […]
Welcome to The Rocket Factory
Welcome to The Rocket Factory https://vimeo.com/438041287 Throughout my career, I’ve always had an entrepreneurial streak. Whether it was guiding a Silicon Valley consumer electronic startup to substantial growth, incubating new marketing channels for Circuit City, advising global companies on marketing and ecommerce best practices, helping to guide Virginia’s largest […]