Featuring Original News, Tips, and Advice

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Your central resource for news, tips, and advice to help any size business. As Mission Log continues to grow, you’ll see new features showing up here.

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Mission Log Entries

Morning Fuel Episode 4

Morning Fuel Episode 4: Energy & Entrepreneurship

Share on facebook Share on twitter Share on linkedin Share on reddit Share on pocket Share on email Morning Fuel Episode 4: Energy & Entrepreneurship with Art Espey Morning Fuel Episode 4 (16:06) Energy and Entrepreneurship: Managing Disruption Plus a very special collaboration announcement! Entrepreneur and Author Art Espey provides […]

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The Rocket Factory Minute

The Rocket Factory Minute: A look back at Summer 2020

Share on facebook Share on twitter Share on linkedin Share on reddit Share on pocket Share on email The Rocket Factory Minute: A look back at Summer 2020 The Rocket Factory Minute (1:47) A look back on SparkJam 2020 with T-Mobile’s Rob Roy An urgent call to action Getting ready […]

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Crushing 2021 Strategic Planning

Strategic planning: Five keys to crushing 2021 and beyond ​

Share on facebook Share on twitter Share on linkedin Share on reddit Share on pocket Share on email Strategic planning: Five keys to crushing 2021 and beyond We can all agree.   2020 has decimated most strategic plans.    With 2021 planning upon us, I thought I’d share some keys […]

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SparkJam 2020

SparkJam 2020 wrap-up: So what’s next?

Share on facebook Share on twitter Share on linkedin Share on reddit Share on pocket Share on email SparkJam 2020 wrap-up: So what’s next? Len says one steady pull more ought to do it. He says the best way out is always through. And I agree to that, or in […]

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SparkJam WRVA

WRVA SparkJam 2020 Interview

Share on facebook Share on twitter Share on linkedin Share on reddit Share on pocket Share on email WRVA SparkJam Interview with The Rocket Factory’s Todd Feldman The Rocket Factory’s Todd Feldman breaks down the story behind SparkJam 2020 and the impact the event is trying to make on Virginia’s […]

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K95 Focus Richmond

K95 Focus Richmond SparkJam 2020 Interview

Share on facebook Share on twitter Share on linkedin Share on reddit Share on pocket Share on email K95 Focus Richmond SparkJam Interview with The Rocket Factory’s Todd Feldman https://www.therocketfactory.net/wp-content/uploads/2020/06/Focus-Richmond-June-14-Rocket-Factory-.mp3 The Rocket Factory’s Todd Feldman breaks down the story behind SparkJam 2020 and the impact the event is trying to […]

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COVID-19 Shoppers

Responding to the moment, the need to innovate is greater than ever

Share on facebook Share on twitter Share on linkedin Share on reddit Share on pocket Share on email Responding to the moment, the need to innovate is greater than ever By Ryan Feldman As restaurants are allowing more dine-in customers, offices allow employees to return to work and retail stores […]

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Open for Business

Re-opening Strong

Share on facebook Share on twitter Share on linkedin Share on reddit Share on pocket Share on email Re-opening Strong By Robert Brodell As Virginia re-opens, businesses require a pivot to get things moving.  This article explores how to pivot using customer interviews and a Minimum Viable Product (MVP).    […]

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The Rocket Factory-Morning Fuel Episode 3 with Tommy Miller

Morning Fuel Episode 3: 5 Tips from the Negotiation Table

Share on facebook Share on twitter Share on linkedin Share on reddit Share on pocket Share on email Morning Fuel Episode 3: 5 Tips from the Negotiation Table https://www.youtube.com/watch?v=D-QgdeCLkn4 Morning Fuel Episode 35 Tips from the Negotiation Table (25:00)with special guest: Tommy Miller, Senior Counsel,  Nixon Law Group Sometimes it […]

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The Rocket Factory Minute

The Rocket Factory Minute: May 5, 2020

The Rocket Factory MinuteMay 5, 2020 ALIGNX9 Founder Matt Fischer and VP, Innovation for AARP Labs Rick Robinson talk about “Igniting Great Questions.“ McKinsey & Company’s latest study about B2B Sales in the wake of the COVID-19 Pandemic. Visual Capitalist covers shifts in media consumption with important demographic cohorts. […]

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Morning Fuel Episode 2: Igniting Great Questions

Morning Fuel Episode 2: Igniting Great Questions

Morning Fuel Episode 2: Igniting Great Questions Recommendation: Review the post, then watch the video. https://www.youtube.com/watch?v=idKnZM6IfDU& Morning Fuel Episode 2Igniting Great Questions (24:11)with special guests: Matt Fischer, Founder & Principal Consultant, AlignX9 Digital, a boutique growth marketing/technology agency that helps startups and small to mid-sized companies create sustainable, profitable growth.  […]

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The Rocket Factory: Morning Fuel

Morning Fuel Episode 1: Navigating Crisis with Agile Methodology​

Morning Fuel Episode 1: Navigating Crisis with Agile Methodology Recommendation: Review the post, then watch the video. https://www.youtube.com/watch?v=LAOoDRGYyEk Morning Fuel Episode 1:Navigating Crisis with Agile Methodologywith Jason Bane (34:15) With the current health and economic crisis firmly planted for the moment, the need to be nimble and efficient is more […]

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News: The Rocket Factory launches; promises premium strategic marketing support for high-growth businesses

The Rocket Factory launches; promises premium strategic marketing support for high-growth businesses The new company delivers a full suite ofperformance-driven marketing advisory services;announces new ‘LaunchPad’ pilot for early start-ups. January 31, 2020 (RICHMOND, VA & WASHINGTON), The Rocket Factory, LLC has launched to address the unique business challenges of high-growth […]

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4 Questions to Get From Back-of-Napkin to Reality

4 Questions to Get from Back-of-Napkin to Reality I come into contact with many types of early, high growth companies.  As I’ve advised and mentored these juggernauts, I get to hear the excitement and passion that every founder has upon identifying the next big idea. With the new year now […]

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Welcome to The Rocket Factory

Welcome to The Rocket Factory https://vimeo.com/438041287 Throughout my career, I’ve always had an entrepreneurial streak.   Whether it was guiding a Silicon Valley consumer electronic startup to substantial growth, incubating new marketing channels for Circuit City, advising global companies on marketing and ecommerce best practices, helping to guide Virginia’s largest […]

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