Mission Log Mission Log EntriesThe Rocket Factory blog featuring original news, tips, and expert advice. My 30-year career comes down to this one diagram. March 29, 2021 Part IV: Think like a startup! What it takes to accelerate the way to a durable new economy. February 26, 2021 Why ‘Brand’ is so much more than a marketing term January 31, 2021 Part III: Think like a startup! Building competitive advantage in the age of WFH and customer disruption January 28, 2021 Part II: Think like a startup! Applying a formal ecosystem framework to mature business sectors December 30, 2020 What the Warner Bros. 2021 new release announcement means for everyone else December 4, 2020 Part I: Think like a startup! (and 4 other things to help save your business in 2021) November 30, 2020 The Rocket Factory’s Todd Feldman joins Jay Smack for The Good Eye Podcast October 16, 2020 Morning Fuel Episode 4: Energy & Entrepreneurship September 9, 2020 The Rocket Factory Minute: A look back at Summer 2020 August 31, 2020 Strategic planning: Five keys to crushing 2021 and beyond August 19, 2020 Crisis at a crossroads: Being ‘action-oriented’ toward fundamental human needs July 15, 2020 SparkJam 2020 wrap-up: So what’s next? July 8, 2020 WRVA SparkJam 2020 Interview June 25, 2020 Live Music Rounds Out SparkJam 2020; Singer-Songwriters Saw Black and Landon Elliott to Headline June 24, 2020 K95 Focus Richmond SparkJam 2020 Interview June 17, 2020 The Rocket Factory named to Richmond Inno’s ‘2020 Inno on Fire’ Community Builder list June 14, 2020 Responding to the moment, the need to innovate is greater than ever June 12, 2020 WATCH: TheTechShow – Business Pivots with The Rocket Factory’s Todd Feldman June 11, 2020 How a $2.8B PPP credit shortfall, and the need to innovate, sparked an idea June 9, 2020 Re-opening Strong June 8, 2020 News: The Rocket Factory presents SparkJam 2020 to benefit the Virginia 30 Day Fund June 3, 2020 Morning Fuel Episode 3: 5 Tips from the Negotiation Table May 13, 2020 Advertising in the era of The Pandemic: TV spots that don’t suck May 11, 2020 The Rocket Factory Minute: May 5, 2020 May 5, 2020 Morning Fuel Episode 2: Igniting Great Questions April 29, 2020 Morning Fuel Episode 1: Navigating Crisis with Agile Methodology April 13, 2020 #RocketStories Vol. 1: Three powerful examples of how to keep your foot on the throttle during the current health crisis. April 7, 2020 Run and hide or adapt and change? Tips to help shape thinking in the time of the COVID-19 global crisis. March 25, 2020 Connecting Marketing Strategy to Business Health; Using Lifetime Value to Customer Acquisition Cost Ratio to Make a Point February 19, 2020 Up Close and Personal: Getting to Know Todd Feldman, Founder and President of The Rocket Factory in Richmond February 1, 2020 News: The Rocket Factory launches; promises premium strategic marketing support for high-growth businesses January 31, 2020 Back-to-Basics: What does ‘Brand” Mean Anyway? January 18, 2020 4 Questions to Get From Back-of-Napkin to Reality January 18, 2020 Welcome to The Rocket Factory January 17, 2020
Part IV: Think like a startup! What it takes to accelerate the way to a durable new economy. February 26, 2021
Part III: Think like a startup! Building competitive advantage in the age of WFH and customer disruption January 28, 2021
Part II: Think like a startup! Applying a formal ecosystem framework to mature business sectors December 30, 2020
Part I: Think like a startup! (and 4 other things to help save your business in 2021) November 30, 2020
Live Music Rounds Out SparkJam 2020; Singer-Songwriters Saw Black and Landon Elliott to Headline June 24, 2020
#RocketStories Vol. 1: Three powerful examples of how to keep your foot on the throttle during the current health crisis. April 7, 2020
Run and hide or adapt and change? Tips to help shape thinking in the time of the COVID-19 global crisis. March 25, 2020
Connecting Marketing Strategy to Business Health; Using Lifetime Value to Customer Acquisition Cost Ratio to Make a Point February 19, 2020
Up Close and Personal: Getting to Know Todd Feldman, Founder and President of The Rocket Factory in Richmond February 1, 2020
News: The Rocket Factory launches; promises premium strategic marketing support for high-growth businesses January 31, 2020
Mission Log 
